Emirati studio Roar has announced it is expanding its architecture and interior design business to the metaverse, where it has purchased land for its new showroom.
Roar has bought two plots of digital land in the 3D virtual world Decentraland and intends to turn them into Roar Meta Space – a studio to design and develop property for the virtual environment.
It sees the Roar Meta Space housing a commercial art gallery, a furniture showroom and store, a creative and business event space and an "experimental hotel of the future".