We are over one year into the COVID-19 pandemic, and many people are sick of working from home. According to a report by CNBC, over 69 percent of employees cooped up in their homes complain of feeling burnt out and even depressed.
With few signs that remote work is going away anytime soon despite recent eases in COVID restrictions in some countries, a new remote working trend has emerged: work-from-hotel.
The Work-from-Hotel Setup
In the work-from-hotel setup, remote workers pay a monthly membership fee to be able to stay and work in any of the company’s managed properties.
A pre-pandemic study by Magid found that unlike “free” loyalty programs, subscribers try to get as much value as they can from the subscription since they paid for it. They are also more likely to renew their membership.
The study went on to say that the greatest challenge for hotel companies is to find the right subscription offering at the right price point. The need for coordination between brand management and individual properties and the deep investment of hotel brands to their loyalty programs also add to the reluctance to take up the subscription model.
However, with the hospitality sector down on its knees due to the COVID-19, there’s no better time than ever to overcome the hurdles that this new setup brings. A monthly recurring revenue could be life-saving for these companies.
Combining Work and Vacation
The flexibility of being able to work remotely, along with the work-from-hotel offerings, has spurred a “workcation” trend for remote workers.
In fact, according to a recent HotelsByDay survey, 77 percent of remote workers would consider signing up for a work-from-hotel subscription as long as the price is right.
For remote workers tired of being stuck at home, the work-from-hotel setup serves home comfort and office convenience in a beautiful setting. There’s also peace of mind in being able to travel and work and know that the rest of your necessities are being taken care of by the hotel staff.
Here’s a rundown of the hotels that have already jumped the subscription bandwagon and what they’re offering.