Pearson Lloyd and Cozmo have introduced the Hug sofa, designed to provide comfort and mimic a warm embrace. The modular sofa features a high back for support and is made from a lightweight steel frame, allowing for flat-pack delivery. Its design emphasizes tactile comfort, with removable textile covers and a focus on sustainability through repairability. The sofa was showcased at the Comfort Lab exhibition during the London Design Festival, highlighting the importance of comfort in furniture design.