New for 2024, Fräsch, a Catalyst Acoustics Group company specializing in innovative acoustical design and sustainable solutions, is refreshing its product catalog with 22 new colors of 9mm PET. To develop these invigorated offerings, the Fräsch team spent 18 months researching color psychology, getting feedback from customers, reviewing ideas with reps, and reading up on color trends. Fräsch partners will notice new color families including greens, purples, blues, browns, and grays.
“It was time to reinvigorate our color selections, but it wasn’t something we could take lightly,” noted Slavi Nightingale, Fräsch co-founder and vice president of Marketing. “We had to consider design trends and, more importantly, feedback from reps and clients on what they want to have access to for their interior projects. We are excited to see the new options installed.”
The new colors officially launched earlier this month with Fräsch reps receiving sample boxes in the weeks prior to rollout. Stay tuned to Fräsch social channels and website as color stories and highlights will be delivered into spring, diving deeper into which new colors were chosen and why.