Momentum partnered with architect Michael Ford, FAIA, to launch the Michael Ford x Momentum Collection, a line of five high‑performance textiles and wallcoverings inspired by hip‑hop culture and Ford’s “Design for the Collective Good” philosophy. The collection blends architectural texture with hip‑hop rhythm, offering two bio‑sourced Circon vinyl wallcoverings and three jacquard upholstery fabrics that translate break‑dancing, lyrical cadences, and community motifs into commercial interior designs for workplaces, hospitality, and education. The collaboration highlights Momentum’s commitment to cultural storytelling, sustainability, and innovation, while pledging a sales percentage to fund Hip Hop by Design scholarships that support young talent in architecture and design.