Treefrog, the “made in Italy and stocked in USA” prefinished real wood veneer, recently celebrated its 20th year by revamping the entire collection. This included a new color matched wood backer, FSC Certification and 7 new Designer Veneers.
Designer Veneers include 6 veneers by famed Italian architect and designer Piero Lissoni, who serves as the external Creative Director for Treefrog’s Italian supplier. Lissoni’s influence has led to veneers with a more natural structure, including wider wood grains, more authentic crowns, and purer color tones that best represent the European design aesthetic, from white oak to walnut and extending to a purer black.
Sottsass Grey, the final Treefrog Designer Veneer, is wrapped in history. Designed by the late Ettore Sottsass, a celebrated architect and designer who pioneered the Memphis design movement in the 1980s – think bold and contrasting colors – this design was recently reintroduced in more muted wood tones. It’s both spectacular and soothing, and packed with the cool energy of Memphis.
“Treefrog is proud of its longtime partnership with one of the world’s leading producers of engineered veneers,” says Geoff Schaefer, Treefrog’s President and Creative Director, “to commemorate 20 years of Treefrog, we made the collection better in several ways, including new Designer Veneers.”
Treefrog is a prefinished real wood veneer ideal for commercial and residential interiors. Its unique manufacturing process ensures consistent selection, sheet after sheet, in design spaces of any size As part of the 20th year anniversary, Treefrog switched to a more flexible and greener color matched wood backer. The backer eliminates the brown laminate “edge” and creates cleaner seams. It’s a small change that makes an impressive design difference.
Lending to Treefrog’s sustainability, the new Designer Series is FSC® certified, like all Treefrog veneers. The wood used in the materials is of certified origin and from well-managed forests. Treefrog is produced in Italy, a country known for strong environmental and manufacturing standards that promote workplace safety, quality working conditions, fair wages and limits on the environmental effects of manufacturing. Plus, Treefrog’s unique process uses faster-growing and more commonly occurring wood species to replicate the look and feel of rarer, and sometimes exotic or endangered, woods without harvesting those species.