Take a walk with Into the Woods, J+J Flooring’s latest LVT collection. Inspired by the Scandinavian approach to life that prioritizes balance and simplicity, the line’s two styles perfectly juxtapose one of the largest color palettes the company has ever offered in LVT with clean, organic elements.
Recharge and Retreat both feature wood grain patterns in 9 x 48 in. modular planks, 3- or 5- mm choice of thickness. Recharge embodies a more minimalist aesthetic with fine lines and a modern smooth wood-look, while Retreat features more of a natural look in birch, pine, and ash, dotted with knots and imperfections that achieve more movement.
“It works across the board—all segments,” said Marie Moore, director of design for Kinetex & LVT at J+J Flooring of the line’s target markets, in large part thanks to 12 colorways for each pattern. The colorways offer a modern yet versatile palette that includes everything from “millennial beige” and off-whites to more traditional, darker colors.
Into the Woods coordinates seamlessly across J+J’s Kinetex textile composite flooring as well as its other product platforms of carpet, rugs, and other LVT lines. It’s also FloorScore certified and 100% recyclable at the end of its useful life.