Divya Living offers six new indoor/outdoor rug designs within its new 2023 collection. Three of the new designs are a part of the brand’s Quick Ship collection and the other three are included in its Limited Edition collection. Staying true to its brand ethos of "Designed by Life," Divya Living drew inspiration from the natural world to create these meticulously hand-woven rugs. The new collections showcase Divya Living's commitment to celebrating the beauty of life in nature through exceptional design and impeccable artisanal quality. The consciously created designs spotlight Divya Living's hallmark fusion of centuries-old rug weaving techniques with modern ecological materials and contemporary patterns.
The three indoor/outdoor rugs within the Quick Ship collection, which are shipped from its Georgia warehouse, are Ariesa, Zigra, and Agaro. The rugs are stored as rolls, offering customization to size and serge to cater to designers' preferences with swift delivery within a week.
The new indoor/outdoor designs in the Limited Edition collection include Pulux, Revio, and Freya. The Limited Edition collection is the brand’s customizable, most luxe offering and is available for customers to experience through samples before the final pieces are sent to production. Every Limited Edition rug is uniquely tailored to the designers’ requests.
The use of high-quality natural fibers such as Merino wool, undyed New Zealand and Mediterranean wool, handspun jute, linen, and man-made fibers from recycled materials ensures exceptional longevity and aesthetic appeal. The 100% polypropylene material, used often for indoor/outdoor offerings, takes very little energy to produce, is fully recyclable, and is available in an indoor/outdoor option due to the nature of the material. Additionally, some offerings use GRS PET fibers, which are made from recycled PET bottles and are designed to benefit the environment by reducing waste and pollution. Divya Living's commitment to sustainability goes beyond the materials chosen, as the brand carefully sources by evaluating suppliers’ commitment to ethical practices, fair wages, sustainable farming, and animal welfare. The production process exclusively uses non-toxic Oeko dyes, reflecting Divya Living's dedication to creating a product that is environmentally conscious and people-friendly. Additionally, Divya Living’s factory is in accordance with the environmental standard ISO 14001 and meets ZDHC standards from Greenpeace for the disposal of waste.
Hand-crafted in India, Divya Living’s entire portfolio provides discerning interior designers with statement rugs that become focal points of luxury residential and soft commercial spaces.