3form has introduced a design collection with a curated palette of patterns and colors to make the challenge of material selection less time-consuming, but no less creative for its flagship line of resin, Varia.
Varia is known for its ability to allow designers to create virtually any look by adjusting color, pattern and translucency. However, custom designs take a considerable amount of time to specify, and designers are increasingly asked to do more with less. In response, 3form considered how to more effectively assist designers in their material choices. The result is a Varia collection assembled by Christian Darby, 3form’s vice president of design and former Nike director of design, that expertly pairs color and pattern.
“We recognized there was an opportunity to streamline the creative process for designers when using the Varia platform,” Darby said. “The Varia system allows for enormous creativity but we understand it can sometimes feel overwhelming. For Spring 2020 we’ve curated a collection that leverages color and pattern, and provides a really good entry point to the Varia system. We believe this will allow designers to more easily work with the Varia platform.”
3form materials have always brought color to life within the built environment. Whether a designer is looking for strong, saturated colors for hospitality, calming cool tones for health care or a span of sophisticated neutrals for a corporate setting, the colors offer plenty of choice and were designed to pair well with each other.
Varia is at the center of 3form’s recently launched, ambitious sustainability program: Align. The program represents a commitment to sustainability and a promise to continue to pursue every effort to be an environmentally and socially responsible design company. The company now boasts multiple products with Declare labels including Varia, Chroma and Sola felt. All of these items are Red List Free, the highest level of Declare Label certification.
The design collection includes 43 total patterns and 14 colors. Varia panels are offered in 4-foot-by-8-foot and 4-foot-by-10-foot sizes. A 5-foot-by-10-foot size is also available, though some restrictions apply. It is available in gauges from 1/16 inch to 1 inch.
3form recently updated its website to make it easier for clients to find the right materials in one place, enabling online sample ordering and making the ordering process as smooth as possible. The lead time on the new collection is two weeks.