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Bjelin Launches Innovative Herringbone Flooring

Bjelin introduces a durable herringbone floor empowered by patented technologies, offering a modern take on a timeless classic. Woodura Herringbone 2.0 showcases larger panels, delivering three times the strength of traditional wood options, and is effortlessly installed with click technology.

Bjelin's hardened wood herringbone flooring features Woodura® technology for improved impact resistance and the superior 5G® floor locking solution for easy installation. Previously tested in Scandinavia, this product's success has prompted an international rollout.

“Woodura Herringbone 2.0 demonstrates our commitment to innovation and creativity,” said Fredrik Alfredsson, Bjelin’s Global Head of Sales. “Aesthetically, this is a design product combining traditional elegance with a contemporary flair, and functionally, it provides a much more durable alternative.”

At 3.5 in x 21.5 in, these panels surpass traditional engineered herringbone sizes, offering a modern feel. Woodura® technology not only enables larger panel production but also optimizes raw material utilization.

Versatile and creative, this flooring can be installed in multiple patterns, from traditional herringbone, double, triple, ladder, and blocks. Made with responsibly sourced Croatian oak, this collection is offered in Misty White, Natural, and Earth Grey. Available in a clean Select grading with a tough pro matte surface treatment for easy maintenance and enduring beauty.