Community, assemble!

Over the past several decades, the contract furnishings industry assembled each June for NeoCon at the Merchandise Mart in Chicago to discover, network, learn, and launch products. It was always aided by various trade publications, but always in a physical presence and open to business people from all over the country (not just Chicago), and all around the world.

With the proliferation of work from home mandates over the past few weeks (and soon months), we thought it would be a great time to host a global, Officing exposition that focuses on the important elements that have always been part of NeoCon, especially new and improved products. At OFFICING.com, we’ve already seen a ton of products that are ready to launch. Unfortunately, because of the COVID-19 pandemic, NeoCon 2020 is canceled. As such, visitors to the yearly event won’t get a chance to learn about new products or hear about the latest ideas in workplace design.

So, instead, we’re launching a digital, virtual replacement: The Officing Expo. We aim to reproduce as much of the action of the June show as possible. That includes new product introduction, photos, videos, zoom meetups, Instagrams, and just about anything else digital you can think of to help your audience stay informed and up-to-date with your company.

Getting the Officing Expo ready on short notice is undoubtedly challenging, but we’ve accepted the challenge. We’re up to it. Our Publisher and editors have over 100 years of total experience attending NeoCon. Now we’re challenging you to show the contract industry what your company has to offer in these difficult times.

What should we display, exhibit?

We encourage you to think outside the box, whether that means filming short new product videos, downloadable pdf’s, Instagram stories, great photography, zoom meetings, live broadcasts or chatbots, we’re here to provide the platform. We’re here to help you get your products discovered. We’re here to surface your newest ideas. We’re here to fill the top of the marketing funnel.

From you, our industry partners, we’d most like to see creativity! The kind of creativity you display every year in Chicago.