Today’s workers are looking for meaningful community building driven by shared purpose. They want their employers to engage in what matters to them — and that extends to the workplace itself. Designing a thoughtful brand experience that brings the right stories to life is a powerful tool in building engagement and alignment between employee and employer purpose, and this is exemplified in LinkedIn’s new Omaha headquarters.

At LinkedIn Omaha, the foundation for storytelling is heavily employee driven, informed by extensive research and employee engagement through workshops on workplace design, diversity and inclusion, and sustainability. The graphic narratives inspired by this process were designed to enhance the workspace experience and ignite a sense of purpose and belonging by creating connections to the space among employees, to LinkedIn and the local community. The result is a space that is diverse, innovative, and gives employees a sense of ownership.