The E-commerce and Digital Innovation Room stands adjacent to the “Spark” room and features multiple display screens for enhanced visibility and collaboration, allowing experts to analyze and compare data inputs to understand consumer insight in real-time. Photography Credit: Jared Mark Fincher

GSK is a leading consumer healthcare company that develops and markets some of the world’s most sought-after brands and products. As part of a collaborative effort spanning the last 20 years, GSK re-engaged leading architecture and design firm FCA to design its new consumer health sales office and Innovation Shopper Science Lab in Bentonville, Arkansas. The 10,560-square-foot facility was completed in July of 2021 and further differentiates GSK as an innovator in the consumer healthcare industry.

The updated sales office sits at the cutting edge of flexible workplace design, featuring unassigned seating as well as a variety of settings to accommodate various individual modes of working. To strengthen both personal relationships and overall company culture among staff, FCA implemented a town center to facilitate connections; whether through formal ‘Town Hall’ meetings, company celebrations, or casual get togethers over a cup of coffee.