A collaboration between Perkins&Will’s New York and Atlanta studios, the BlackRock Atlanta iHub is the first project in North America to adhere to the financial firm’s newly established global design guidelines. Authored by Perkins&Will, the new guidelines set consistency of experience in BlackRock’s delivery of service.

The design team were tasked with creating a space that supported BlackRock’s core business operations and its growing presence in the fintech space. At the same time, the iHub had to be all-at-once global yet hyper-local, a celebration of Atlanta’s individual identity while also aligning itself with the corporation’s core values and supporting universal business. The design concept is driven by three core themes that capture the spirit of the city; the Porch, the Festival, and Crossroads.